{"id":535,"date":"2018-09-14T08:35:43","date_gmt":"2018-09-14T08:35:43","guid":{"rendered":"https:\/\/blog.reloadly.com\/?p=535"},"modified":"2019-01-04T06:21:15","modified_gmt":"2019-01-04T06:21:15","slug":"api-platform-for-mobile-top-up","status":"publish","type":"post","link":"https:\/\/www.reloadly.com\/blog\/api-platform-for-mobile-top-up\/","title":{"rendered":"Reloadly Releases The World’s First Mobile Top Up API Platform, Built For Developers"},"content":{"rendered":"

Friday, September 14, 2018<\/strong> \u2013 Today, Reloadly announces the official release of a revolutionary API platform for mobile top up<\/a><\/strong> that\u2019s designed exclusively for developers. It\u2019s the first of its kind globally that enables developers to add airtime and some other mobile operator services to applications the program language they already use by simply using Reloadly\u2019s API and a few lines of code.<\/p>\n

\"one<\/p>\n

In the past, approaches to application integration of this kind involved complex contracts; extensive infrastructure, server and hardware needs; coordinating interconnections via tech teams; and the need to review lengthy and outdated API documents. These days, cloud platforms are the new building blocks of innovation. Open source cloud platforms such as Stripe for payments, Twilio for messaging and calling or Factual for location-based data are reshaping these huge markets, and providing individual developers and startups with the tools to develop applications quickly and inexpensively. Indeed, ProgrammableWeb lists, at time of writing, access to around 20,000 APIs<\/a>, with new APIs added every single day. This fast-paced evolution has meant that product accessibility, connectivity and open source technology are now becoming critical to business success.<\/p>\n

Though many markets have been revolutionized by this new approach to technological integration, the $1.4 trillion-a-year<\/a> mobile communications market remains behind this forward-thinking movement. Indeed, mobile operators have so far been slow to open their APIs to developers and deploy digital products, with many still operating on legacy BSS infrastructure. This has led to a divide in this field between mobile network operators and potential innovators<\/a>.<\/p>\n

This particular climate means that Reloadly\u2019s API toolkit both democratizes the mobile operator field for developers, and opens a pioneering sales channel for mobile network operators that will boost average revenue per user for those companies. Against the backdrop of monolithic tech infrastructures giving way to multiple, shared alternatives, the new Reloadly mobile operator API platform strips away the heavy lifting and complicated set-up for developers to make the integration of technologies more straightforward than ever before.<\/p>\n

\"software<\/p>\n

This will bridge the digital divide between developers, tech companies and mobile operators, and represents the first ever platform designed to enable developer onboarding. It will empower developers to streamline and cut costs in the process of bringing applications to markets since they no longer have to \u2018reinvent the wheel\u2019: rather they can simply incorporate Reloadly\u2019s pre-existing data into their software projects to build their own individual innovative functionalities. We believe the breakdown of this barrier will come with numerous positive socio-economic impacts, such as in removing obstacles for disruptive innovators in emerging business ecosystems looking to enter the $1,4 billion-a-year<\/a> cloud communication platform market, scale, and innovate at speed.<\/p>\n

Reloadly\u2019s API platform for mobile operator services functions due to a giganetwork, a software layer that connects networks around the world in order to meet a key customer need to send airtime securely and internationally. Once you have accessed the Reloadly API key, it enables users of your application to reliably send airtime to anyone, anywhere in the world. Reloadly\u2019s direct-to-carrier, self-service business model connects your application to over 500 mobile operators in countries around the world, meaning developers and tech companies in this field can scale globally via this simple yet transformative platform and the features that come with it.<\/p>\n

The platform\u2019s unique developer experience offers innovators the option to manage accounts, view reports, fund your wallet, access your API token, and many more features too. All these capabilities come with no contracts and a pay-as-you-grow business model to drive maximum flexibility and growth. The toolkit launches with one initial service, mobile airtime, but future mobile operator services will include mobile money, carrier billing, digital content, SMS and other capabilities.<\/p>\n