Top 5 Ways to Use the Promotions Endpoint to Increase Mobile Top Up Sales

How to Find Airtime Top Up Promotions with Mobile Operators

Mobile top-up promotions allow you to increase mobile top sales, provide incentives for loyalty programs and reward high usage. With a promotions endpoint, you can even develop a user-friendly mobile blockchain network.  

Finding a comprehensive guide to all the global mobile top-up promotions is challenging. Even with the power of the web, very few places consolidate the information into one organized JSON. To start, most mobile operators require you to search their individual sites for this information. It’s not that it’s hidden on purpose, it’s just that it becomes onerous to find the information for every provider on a global scale. 

Want to know what data perks Tigo El Salvador provides in exchange for top-ups of $10 or more? Or maybe you’d like a list of operators in your network that are reciprocal with MoviStar Costa Rica? 

 Reloadly’s API for More Mobile Top Up Sales

Enter Reloadly. Reloadly’s API provides a promotions endpoint that gives you all of this rich information natively. Using various operator provided sources, Reloadly’s API culls this data from and transforms it into an ingestible JSON payload that you can manipulate. Response parameters include sender and destination currency information along with local and international discount data. 

Here’s a sample response payload:

Body
{
  content : [
    {
      "promotionId": 1{
       "operatorId": 129,
       "title": "Tigo El Salvador From 25 Jun 2018 00:00 To 25 Ju,
       "title2": "Get 500 MB and 150 minutes for USA or Canada",
       "description": "
- For top ups of $10 or more, customer
      "startDate": "Mon, 25 Jun 2018 06:00:00 +0000",
       "endDate": "Tue, 26 Jun 2018 05:59:00 +0000",
       "denominations": "USD 10 and up",
       "localDenominations": null
      }

    {
      "promotionId": 2{
       "operatorId": 158,
       "title": "Tigo Guatemala From 30 Jun 2018 00:00 To 30 Jun,
       "title2": "Bonus 3x",
       "description": "
- Calls and SMS to USA, OnNet an
      "startDate": "Sat, 30 Jun 2018 06:00:00 +0000",
       "endDate": "Sun, 01 Jul 2018 05:59:00 +0000",
       "denominations": "USD 14 and up",
       "localDenominations": "GTQ 100.80 and up"
      }

How to Use the Promotions Endpoint to Increase Mobile Top Up Sales 

Besides grabbing data straight from a response and injecting it into a div, Reloadly’s API enables you to use the JSON response payload in creative ways in order to drive high user engagement and increase sales.

Below are some best practices:

1. Stipulate the parameters of a promotion

With the Start Date and End Date on hand, you can incentivize top-up purchases by instilling a sense of urgency in users. For example, you can call the promotions endpoint and populate a countdown clock or other interactive module in your application. This technique has been known to increase sales and engagement.

2. Encourage global transactions

Reloadly’s API provides standard denominations and sometimes local denominations as well. This equates with encouraging global transactions. Use this data to create a simple real-time calculator in your application. Transparency builds trust, easing resistance to do business on a global scale. Reloadly’s API provides that transparency.

3. Identify which providers are the most popular

Speak directly to your customer by driving operator selection in your application. This allows you to detect what operators are the most popular with your customers, enabling you to highlight those promotions that are effectively driving sales. You can even create a poll as an interactive element. Polls can drive up engagement, resulting in increased sales.

4. Apply complex promotions seamlessly

For multinational customers, applying promotion bundles and multi-transaction promotions can be a rich, intuitive, and seamless experience. Software applications with smooth user experience have higher adoption and greater usage. Difficult user experience is among the top-ranking reasons why customers abandon a business.

With the promotions endpoint, you can parse the bundles boolean parameter for each member of the payload and transmute the data into a customer-friendly interactive interface. Customers can apply bundles, toggle between them, and select multiple transactions for bundled top-ups.

5. Deliver exceptional intercountry value

Identifying promotions by country allows you to rank and sort this data in a grid, a list, or a graphical visual. You can even do a literal heat map of which operators are currently providing the best promotions as of today’s date. Clicking on the heat map areas can populate granular details about the promotion provided by Reloadly.

Applications for Using Mobile Top Up Sales Promotions 

At a loss for how to apply promotions? There are various industries and use cases that can benefit from top-up promotions. 

• Rewards/Incentives

Loyalty programs can provide the most valuable asset of all, rewarding users with promotional information and giving them the ability to apply promotions to their top-ups. Incentives provide a source of feedback to those recurring customers.  

• NGOs/Nonprofits

NGOs and Nonprofits often have unique tax benefits. Given this, these organizations can take advantage of top-ups at a discounted rate. Include their respective savings in a grid to incentivize and increase usage. Top-ups for nonprofits and NGOs that are transnational and do business on a global scale are specially positioned to take advantage of top promotions.

• Retail Shops and Chains

Shops can provide customers discounted top-ups at a great rate. Brick-and-mortar businesses can leverage the power of Reloadly’s promotion API to sell discounted top-ups via point of sale machines in store. This enhances customers’ affinity to shops and chains.

• Communication Apps

Communication apps can leverage the power of promotions to increase user engagement, drive sales, and build trust and loyalty around them. By providing promotion data to your end-users, you increase possible downloads. Studies have shown that customers are always on the lookout for the best value. 

In Closing

Reloadly’s promotions endpoint can be used in a wide variety of industries and for diverse uses on a global scale. Think outside of the box for creative means to engage with your end-user base. Turn users into airtime customers with the appropriate modules and components using a flexible, modern front end such as Angular, React, jQuery, or Vue.

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